This is why the first step that comes to my mind about europe is evangelizing. Evangelizing is what we all do everyday (mostly at our own expenses) to educate the market and facilitate a different culture. Given that Europe is lagging behind, I think we need a place (yes also physical) where europeans come together, discussing national case studies, barriers, strategies, solutions, etc. It will take time, but we need to put the foundations for our work.

As you know, I’ve already started along this path in Italy but I believe there’s something bigger and more coordinated we can do
Emanuele

Even less than in Germany or France, I dare say … ;o(

It will move, but it will require a few more years I thinks.

Working in a typically “Command and Control” environment is not easy for me as sometimes I feel switching my personality. I feel almost addicted to Enterprise 2.0 but I work in a German bank where hierachically thinking is as present as in the nineties. So I try to convince others in personal talks that there is a more efficient way of

- collaborating,
- exchanging and gaining knowledge
- changing (the company)
- finding a common and accepted culture in a company

than via “Command and Control”.

Many coworkers and managers in Germany still think in a top-down oriented way where there is little room for networking across hierarchies and silos. Most (coworkers and managers) don’t want to learn a new way of letting go because they fear loss of power and loss of control.

Personally I would like to be a lot more E2.0 evangelist (because I strongly believe in the advantages for companies and people) but I have to admit that working, networking, having a private life and studying Public Relations at the same time takes a lot of time
Yes, we are far way behind the new world concerning E2.0 but I believe there are some projects / companies that are on the right track.