It has been quite a while that I have posted to this blog but actually I am quite busy planning and organizing some new exciting and challenging conferences - I am therefore hardly able to keep up with all the discussions. In the sense of this weblog I also have very much “dezentralized” my writings to several places - if you still want to catch up with me then take a look at my FriendFeed that aggregates a lot of these sources (but be aware not everything is in English!). But I will also try to get back my writing efforts to this place.
This said I’d like to promote briefly the discussions on our Enterprise2Open community blog project - and reflect the issues of us cutting the short leashes of driving the Enterprise 2.0 discussions on our own. The Enterprise2Open blog was originally installed by Martin Koser and Frank Hamm as a weblog project that helps to organize the Enterprise 2 Open at CeBIT this year. This summer I have talked to Martin on the prolongation of the project with a new focus and new approach. The mission we defined for this weblog project is to help bonding the E2.0 community more closely together as well as documentating corporate cases in this field.
Following this path I started some first profile interviews with E2.0 experts - see this and this. I’m still hunting down some more folks on this - if you have ideas on who to interview, feel free to tell me. Furthermore Martin and i have recently started a case study project we want to publish soon on a wiki at Enterprise 2 Open. With this we are trying to documentate the cases out there - starting with those that are being discussed at our events (here, here, here, here and here). For the last mentioned event, the Enterprise 2.0 FORUM on Sept. 18th, Prof. Dr. Joachim Niemeier, one of Germany’s expert in the E2.0 field and moderator of the event, has conducted some interviews with the speakers - that are also being discussed out there - see #e20forum at Del.ico.us.
With this I also want to answer a tweet of Andrew McAfee yesterday questioning how far European companies are behind in implementing E2.0 concepts. As all the IT and Web ideas are mostly being invented in the US it is without doubt that Europe always is lagging behind. Especially when it comes towards concepts and methods that are based on less hierarchical and more open principles for organizational structures like the collaborative idea of E2.0 our cultural background is hindering the adoption. Control and structure are still two core values that drive the taught and conducted management doctrine - and can be explainded very much anthropological as the state of power within the social structures of the European culture were long time ruled by clerical and monarchical constitutions where as the American culture started with the economical constitution.
Regarding the companies where E2.0 concepts are adopted very early and likely to succeed I assume from the anthropological explanation that those firms are mainly global players with non-European headquarters or at least strong non-European branches within the organization. Examples for this from our case lists are Deutsche Bank, Adidas, BT but also ABB or Motorla. They are characterized by bottom-up approach regarding their E2.0 projects. The typical German case - in comparison - is characterised rather by a top-down approach like ProSiebenSat1 (corporate Intranet with social features), B. Braun Melsungen (corporate knowledge & collaboration management), Bosch (corporate wiki strategy), Fraport (corporate wiki strategy) as well as Festo (corporate wiki and social networking approach). Most of these cases have problems with the corporate-wide roll-out and acceptance of the E2.0 idea - though they are already further than a lot of other companies.
Therefore coming back towards the question of Andrew McAfee - yes - Europe is always running late in the adoption of new IT and Internet ideas, but there are projects and some of them are leap frogging the adoption.
I fully agree with your point of view concerning the adoptness of Enterprise 2.0 in (at least) Germany.
Working in a typically “Command and Control” environment is not easy for me as sometimes I feel switching my personality. I feel almost addicted to Enterprise 2.0 but I work in a German bank where hierachically thinking is as present as in the nineties. So I try to convince others in personal talks that there is a more efficient way of
- collaborating,
- exchanging and gaining knowledge
- changing (the company)
- finding a common and accepted culture in a company
than via “Command and Control”.
Many coworkers and managers in Germany still think in a top-down oriented way where there is little room for networking across hierarchies and silos. Most (coworkers and managers) don’t want to learn a new way of letting go because they fear loss of power and loss of control.
Personally I would like to be a lot more E2.0 evangelist (because I strongly believe in the advantages for companies and people) but I have to admit that working, networking, having a private life and studying Public Relations at the same time takes a lot of time
Yes, we are far way behind the new world concerning E2.0 but I believe there are some projects / companies that are on the right track.
Same here in Belgium!
Even less than in Germany or France, I dare say … ;o(
It will move, but it will require a few more years I thinks.
Bjoern,
as I answered back myself to McAfee I agree with you.
This is why the first step that comes to my mind about europe is evangelizing. Evangelizing is what we all do everyday (mostly at our own expenses) to educate the market and facilitate a different culture. Given that Europe is lagging behind, I think we need a place (yes also physical) where europeans come together, discussing national case studies, barriers, strategies, solutions, etc. It will take time, but we need to put the foundations for our work.
As you know, I’ve already started along this path in Italy but I believe there’s something bigger and more coordinated we can do
Emanuele